This week’s featured media mogul in the making is the media boss of all media boss, Empress Lanice. From public relations, event programming to interviewing rising talent, Empress Lanice does it all. As the CEO and owner of media platform, Tha L. Spot, Empress is a driving force behind the independent entertainment scene. Learn more about Empress’ journey below.
“Thank you! I’ve always had an interest in journalism and it heightened when I went to college for public relations. As a publicist, we have to know how and what to pitch to journalists, and with the courses I took it encouraged me to start my own website thalspot.com (currently thalspotonline.com). The website was for me to become a better writer as well as, to promote my friends then it grew into something bigger. Ever since then, that changed the direction of my life.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I went to Hofstra University to study public relations which of course includes learning about the various forms of media.”
Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?
“Oh wow. This question is a good one. First, to clarify, when I started Tha L. Spot as a business in 2012 it was both a media and public relations company. In 2017, I decided to take out the public relations department and create a new business for it called Empress Lanice Public Relations Agency. In 2012, when I started, I had a vision and I just took action. It first started as writing, then I added the public relations (once I received my degree), then I added media correspondence, then added music concerts and fashion shows, then it expanded to a television show. And, I ended up doing all of the above. In 2018, I did put Tha L. Spot in hiatus because I felt overwhelmed. You all are now seeing the rebirth of it in 2020, and a lot has changed from when I started. However, our mission has always been to provide an additional platform for entertainers and entrepreneurs to share their art or business, and for them to connect with each other. Over the years, I have seen partnerships from those who either were featured on my website, tv show, attended my events, or who were my clients. I’ve seen their careers grow to new levels from their connection to Tha L. Spot. I’ve also seen readers, viewers, or attendees become fans/supporters of these individuals.
So far throughout your career, what has been your proudest personal media moment?
“Oh wow! There were so many whether if it was me being a journalist or a publicist. If you don’t mind, I’d like to give two: 1. My proudest moment as a journalist or content creator was creating my cable television show, Tha L. Spot Show, which is still on the air today on Brooklyn Free Speech on Saturdays at 1 P.M. EST. 2. My proudest moment as a publicist was all the media placements I got for my clients over the years such as BET, The Source, Power 105.1 FM, Caribbean Life Newspaper, Brooklyn Daily Newspaper, News 12, and so much more. For both of these experiences, it was amazing to see a vision turn into reality, and just going after what you want.”
What advice would you give aspiring mediapreneurs looking to enter the field?
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