This week’s featured media mogul in the making is multifaceted content creator and culture curator, Cosi. Professionally, Cosi is a creative director and media personality his resume includes being the event host of Blkflix and co-host of the podcast, Run The Tape. Learn more about Cosi’s journey below.
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“I actually realized while in university, Morgan State, that I had an affinity for writing and expression of opinions of ideas. I also believe that all forms of artistic passion involve some level of communication with the human element, whether it be verbal or non-verbal. I prefer verbal. I prefer speaking and engagement that moves the needle of listeners’ personal choices in life or the status quo within my cultural habitat.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I studied Journalism after transitioning away from my original love, Architecture. I dabbled in Print Journalism & Magazine Layout, so I was always setting myself to transition into expressive communication in my early 20’s. I had no internships. I had no positions that supported this career path. I literally said to myself one day, and out loud in a crowd to create accountability, that I’d start a music podcast dedicated to exposing people to amazing music. I have been doing this for my closest friends and partners since I was in school, so I said, ‘I definitely can do this!’.”
Tell us about your platform. What’s your mission/goals? Who’s your audience?
“RUNTHETAPE! So, it’s a podcast dedicated to bridging the gap between amazing artists and ravenous audiences looking for new music to bring into their rotation. The radio no longer serves us in this capacity. It’s riddled with media politics, payola etiquette, and favoritism. Honestly, my goals are to bring awareness to how music has truly evolved and grown over the years and that it truly has so many subgenres that nobody could ever say, ‘Hip Hop Is Dead’. Sorry, Nas. I will admit that I’m a rap purist (dun-dun-duuuuun), but I try really hard to not come off elitist or judgmental about my audiences listening habits and blend a little of what I’m vibing to in with what they’re vibing with.”
So far throughout your career, what has been your proudest personal media moment?
“In April ’19, we had our first live show in New York. It was sold out and buzzing. The planning stages was a lot, but it was a great moment with people at different stages in their careers. We had Maino as our keynote guest; he’s in a different space. But then had Junae Brown, founder of B2P Agency, and Kim Chanel, Manager of Events @ Audiomack. They’re successful in their own right. So, we’re checking off a lot of boxes. Highlighting Black talent. Highlighting our peers. Highlighting Black women. The feedback was great and really exposed us to established brands for a lot of opportunities that we’re still sorting through in 2020.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Understand what you do, but understand what your support mechanism does. Some people fault becoming a jack of all trades because you lose the opportunity to become adept at one thing. No. You may not be adept at one, but you can become amazing in all. I conceptualize. I create. I execute. Literally, if I have an idea—I don’t need to get on board with my peers to execute an initiative that I’m passionate about. A lot of creatives have to wait (for the shoot, for the logo, for the EPK, etc.) to launch and lose momentum. Become self-sufficient and then add the pieces, so should anyone ever not be able to facilitate something for you? You got you because when you look back, can you really hold someone else accountable for your vision not panning out?”
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