Media Mogul In The Making: Meet Natalee Gilbert

Natalee Gilbert
CEO of The Fresh Finds, Natalee Gilbert.

This week’s featured media mogul in the making is entertainment journalist, Natalee Gilbert! While her work has been featured across many platforms including The Feature Presentation and FM Hip Hop, she’s building a quite a buzz with blog, The Fresh Finds. Learn more about Natalee’s journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“Journalism intrigued me because of the freedom to express that came with it. I was very interested by the way others often worded their opinions of another’s music through different structures and heavy research. Two blogs that really pushed me to pursue music journalism is DJBooth, which I commend for their unique approaches to different topics and artist pieces. Pitchfork also pushed me toward music journalism because of their ability to describe music and make one feel as if they’ve heard the songs already. They also aren’t afraid to be honest so that’s another plus.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?


“I started through Tumblr. I never studied journalism or was apart of any internships but I had a strong desire for writing and underground music growing up. One day, I had the epiphany to delve into the industry when I attended a music festival called The Meadows in New York City. From then, I wanted to help artists tell their stories and get more exposure for themselves.”

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“I build my platform through Instagram, an app called Shapr and going to underground events. As the saying goes, it’s really who you know. I also tried my best to find any platform that matched what I wanted to put out. The first one I seeked for (outside of my own blog, The Fresh Finds) was a company called Kulture Hub, who I found through an Indeed ad. My ultimate goal is to have my own hub with Power 105.1 and expand The Fresh Finds. I really want people to enjoy reading my content about artist who are on the rise and I want the artist to like it it too. I’d say my audience is mostly hip-hop or R&B lovers.”
So far throughout your career, what has been your proudest personal media moment?
“I’d say my proudest was earning my internship with DJ Suss One’s The Feature Presentation. Before then, I’d apply to companies like XXL or Complex just to be shut down. But DJ Suss One and Amber really believed that I had what it takes.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Do your research and listen to music for your leisure or else it starts to feel like a job. But most importantly, keep pushing. This industry is hard to get into but I guarantee your work ethic will get you there.”

Connect with Natalee Gilbert on Instagram to keep up with her! Be sure to follow The Fresh Finds on Instagram.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

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