This week’s media mogul spotlight goes to none other than Lavern Spruill. Spruill is the owner and editor-in-chief of LV Magazine as well as LV Magazine Kids. Get to know Lavern via our exclusive interview with the mogul below!
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“I started LV Magazine as a way to highlight the amazing accomplishments and talents of others. There aren’t too many publications that focus on promoting and exposing a wide range of talents for the masses. It’s my way of helping others get their name out there and provide the type of publicity I wish I could have received when I started producing movies. As far as filmmaking, it’s always been a passion of mine. I’ve always had an interest in storytelling and filmmaking allows me to create those stories and give them life.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“No, I learned everything I know from experience and trial and error. I’m also very fortunate enough to have an amazing team, both in my publication and production company, who work with me through the development and implication of my ideas. A lot of the members on my team are also learning as we go along. It’s a great way for those looking to get into journalism or filmmaking to get started without succumbing to student loan debt.”
Tell us about your platform. What’s your mission/goals? Who’s your audience?
“LV Magazine is a monthly digital and print publication that spotlights individuals in the creative industry to highlight their achievements, upcoming, and recent projects. Our writers cover a wide range of topics including sports, entertainment, technology, politics, charity work, fitness, and health. We don’t have a specific audience we market to though our LV Magazine Kids is primarily for youth between the ages of 6-17.”
So far throughout your career, what has been your proudest personal media moment?
“I’m very fortunate that after three years of LV Magazine’s existence, we’ve had the opportunity to interview so many different people including major Netflix comedians, best selling writers, Supermodels, philanthropists, kickboxing champions, actors, and dancers but my proudest moment is seeing the joy every month when those who are featured in our publication take pictures and videos of their cover or articles. For many of them, it’s their first magazine feature and the joy I provide them is priceless.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Like Nike says, ‘Just Do It’. I didn’t have formal training but I know what I love and if you’re not doing what you love, you’re wasting your time. It might sound simple but a lot of people see an obstacle but can’t see a way around the obstacle. If journalism is your passion, start a blog. There are plenty of sites that offer free Webhosting and nowadays you can get a domain for less than $10. If starting your own publication seems too much, some websites offer guest post opportunities. If filmmaking is your passion, start recording! Most cell phones have decent cameras and apps like Instagram and TicToc are great platforms to showcase your work.”
In addition to owning LV Magazine and LV Magazine Kids, Lavern owns a film production company, Sekhmet Productions. Check out the trailer their new film The Caul below.
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