You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“After taking psychology classes in college my mind was expanded. This one class, in particular, should be mandatory from elementary school through college called; social psychology. This class was one of the most eye-opening experiences of my life. Studying our social habits, understanding experimentation, programming, and world views made me realize the importance of ownership in a whitewashed world. At the time my goal was to take what I learned and apply it to my photography, music, lyrics, screenwriting, acting, and image. I had no idea a few years later after I graduated that I’d start a media publication, but the seed was absolutely planted in 2010 when I took that summer course.
I always wanted an entertainment/production company, I had no idea the moniker would be this news publication. What piqued my interest in 2013 was, after meditating, which I do every day, I realized there was way too much negativity online about us, the Afrikan American people. Remembering social psychology, I said to myself, the only way to fix this is to create and OWN our image so we may control how we are seen by the masses. After much research and a month-long creating process, TheBLACKMedia was born!”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I got started in media at a very young age. I have been a photographer for a long time, 15 years to be exact, but before that, I was an aspiring photographer and would shoot basketball games in elementary school and write up a blurb with the photo. I would be asked to shoot events and write about it, and in high school, I was briefly apart of the school newspaper doing the same thing. As a singer-songwriter media training and education were important to the educators around me so they made sure I got a well-rounded education in journalism, investigative journalism, various forms of writing, and once it became popular, an education on social media.
I learned advertising, promotion, marketing, business, and writing whilst in college. Even though I have the experience, none of that prepared me for what was coming, maybe writing did, but nothing else. Experience in the field is the best education, hands down!”
Tell us about your platform. What’s your mission/goals? Who’s your audience?
“TheBLACKMedia is a safe space created to redefine what it means to be a person of colour in entertainment. No rumors, No gossip, No negativity, TheBLACKMedia is a news publication serving high-quality celebrity and entertainment news in a proper way. The goal is to continuously reach millions of people to inspire them to see people of colour as well rounded, full, Human beings, with limitless potential by using entertainment to reprogram our minds from the hundreds of years of monolithic programming racist inflicted upon our race and the world. Currently, our audience is mainly consisted of Black Women, with Black Men growing slowly, but surely into our support system.”
So far throughout your career, what has been your proudest personal media moment?
“My proudest media moment was when I achieved frequent engagement in 2019. Prior years I would only get engagement when I had viral moments. Moments before that would be absolutely silent! Now when I write an article or post a social media update I know for a fact, there will be engagement, and that comfort is unmatched! Prior to that my proudest moment was years ago when I achieved monthly visitors WITHOUT having to write new articles. I called it, sustainability. I still have that! Thousands of people from all over the world folk to my website, without me having to write or do anything new because of the work I put in for so many years. Of course, I update, but if I don’t for whatever reason it’s nice to know I won’t be forgotten.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“I would tell them to develop something that is NOT OUT! Even though it will be harder, money will be tight, and you may not be as popular as fast as other common websites or media platforms, in the end, originality is what wins! Do not skip business plans, business structures, and do not rush releasing or premiering anything. Take your time to develop greatness! Most importantly LEARN EVERYTHING!!! Do not rely on others, even if you have a team, which I do not, learn everything! Every aspect of your business you should know! You should never be blind, ill-informed, or lost about anything. Media is a broad-spectrum, know every aspect of it. Lights, audio, filming, marketing, promotion, advertising, logos, tag lines, scripts, writing, journalism, article writing, CSS, HTML, social media, camera lenses, and so much more! Have a working understanding of everything you are doing and you will NEVER not work, never not make money, and you’ll always be five steps ahead of people who will…I repeat…WILL TRY TO TAKE ADVANTAGE OF YOU! They tried with me, never worked! :)”
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