In the past few years, “diversity” and “inclusion” have become hot buzz words across professional industries especially media. Well this week’s media mogul, Sarah Vega, the founder of Dique! Media Network has made it her media company’s mission to elevate the platforms of proving representation matters.
Get to know Sarah via our exclusive interview with her below!
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“Essentially, being a part of media or journalism; makes you part of the culture some way or another. That is how I always saw myself as someone contributing to the culture. Culture influences the ways of the world.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I like to mention the anecdote of how my mom introduced me to media via print. She always bought me magazines and somehow she found a magazine plug so I was reading all kinds of grown-ass content my 13-year-old self could handle. I fell in love with the art of the well-written word and that’s how it started. I studied journalism in college. I fell into the lifestyle of media because of my internships lmaooo.”
Tell us about your platform. What’s your mission/goals? Who’s your audience?
“Dique! Media Network was created to showcase the lifestyle, trends, and politics of the afro-Caribbean first generation point of view. This platform was created to spark trends, report news and encourage the conversation in media about our representation. Surprisingly, my audience is black women from the ages of 25-45. Because of them, I know I am gaining the attention of my intended audience which is Latinx men and women ages 25-45.”
So far throughout your career, what has been your proudest personal media moment?
“I know this can be a good moment to name drop, but my proudest media moment was believing in myself enough to trust my intuition and quit my job to pursue my brand full time: and documenting it.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Do it afraid with no type of “yes men” in your corner.”
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