This week’s featured media mogul in the making is founder and executive producer of TWELVE18 Media, Maureen Aladin. TWELVE18 Media is a black-owned and operated production company creating stellar digital and broadcast content starring some of your favorite online influencers. Learn more about Maureen’s journey below.
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“I have always been naturally drawn to creating content. The right-brained side of me needed an outlet, so I created my production company, TWELVE18 Media, to not only create content for myself but for future clients.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I majored in political science in college, and received a masters in computer science, so everything I learned about production and new media, I learned by getting my feet wet and building my portfolio as a producer. I worked on film, television and digital projects. I did not do any internships, but I certainly paid my dues by working for free on various projects. It was taxing on my pockets, however, the experience I gained was priceless.
As a writer, I am constantly crafting pitch decks, one sheets and corresponding with brands or sponsors. It is almost to a fault, as it becomes challenging to shift and find the time to work on all of my scripted ideas. I did, however, pen my first ebook called Nursing Mama Mantra. It’s a humorous and very real account of my experience nursing my baby as a new mom. The book is also filled with positive affirmations that I intentionally repeated as mantras to my little one while nursing.”
Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?
“TWELVE18 Media’s goal is to create original and branded content that makes a positive impact on its viewers through edutainment and laughter. We want our projects to evolve into ecosystems (think Disney), and the projects we are hired to produce – to touch the hearts, minds and emotions of its viewers.
Our platform is our community. We have a growing base of people who love our original series like My Life Offline, Hello Fitness with Lita Lewis and Comida Caliente. Based on our current slate of content, our series attracts Black and Latina females.”
So far throughout your career, what has been your proudest personal media moment?
“My proudest personal media moment was sitting down with multiple networks and deciding to release our series My Life Offline online! The series received its first festival win from the Harlem International Film Festival in 2016. We also held a reunion at the YouTube Space NY sponsored by some of your favorite curly girl hair brands. The series was a labor of love that I am very proud of and look forward to resuming in 2021.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Pursue your passion(s) relentlessly. Time is short, so do it in fear. Don’t spend too much time in the lab, make a plan, execute and share your God given gifts with the world! It’s waiting on you!”
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