This week’s featured media mogul in the making is music and culture writer, Driune ‘SantanaTheJournalist’ Santana. Santana’s work has appeared on platforms such as JaGurl TV, True Hollywood Tea, Diamond KUT, and more. Learn more about Driune’s journey below.
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“Thank you! I grew up being shy, honestly! However, it was something about the media that made me feel like I needed to be apart of it. I felt as if I had a voice and that I was that person who didn’t care about speaking my mind. Even if it gets everyone rowdy up about what I say, it needed to be heard. Storytelling is my niche and I enjoy creating content for readers to visualize things from my eyes.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“Back in 2015, I switched my major from Fashion Marketing with a minor in Dance to Journalism. Afterward, I landed a writing opportunity with a publication in Mississippi called “Southern Laced”. It was the first website that allowed me to build a writing portfolio and learning the ropes as an entertainment journalist. I conducted live interviews and even started a podcast under the same publication as well. Eventually, all good things sometimes come to an end. I was let go and I started to branch out to other publications with the little experience I had. I started writing for several publications like Plastiq Magazine, Baller Alert, JaGurl Tv, and HipHopWeekly at the time. I also started interning at a local radio station as well.”
Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?
“Well, I really just started to network with a lot of people in my field. I was fairly new and I didn’t know anyone. I build my name around my work and the people I’ve written for in the past. My goal is to one day be a correspondent for several televised award shows and speaking events. My audience is anyone who loves music, entertainment, and culture.”
So far throughout your career, what has been your proudest personal media moment?
“Honestly, my proudest personal media moment would have to be all of the opportunities that I have been blessed with over the past years. I thank God for blessing me with this talent that I have to share with others. People are coming to me and wanting to work with me. It’s an amazing feeling. People are reaching out to interview me and I feel so overwhelmed by it. Because in the beginning it was me trying to get people’s attention and now it’s the other way around. I’ll never take that for granted and I love sharing my story and my journey with others.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“I would say stay humble. Stay true to yourself and do not be afraid of the word “No!” Learn to be patient and build relationships with whoever gives you an opportunity. Build relationships with whoever you meet in your field as well. Because people are watching you, they truly are and you never know who is reading your work. Wanting to reach out and working with you! Apply for several internships and gain experience. Make sure you retain as much information as possible. Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
Connect with Driune Santana on Instagram to keep up with her!
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