This week’s featured media mogul is the creator and host of the hit podcast, My Little Underground, Peter Arriaga. Learn more about Peter’s creative journey below.
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“I appreciate that! I think media, especially podcasting is an incredible tool for expression. It’s freedom. I come from commercial radio and it is revenue-focused which leaves very little room for creativity. Nothing against radio but it’s the truth.
With podcasting, I have the ability to express my point of view on my passions such as music and wrestling without a program director telling me what I can and cannot say.
Also, time is on my side. I can record whenever and wherever I want.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I have a degree in media communications but you don’t need a degree necessarily in that field to succeed in media. You simply have to have a passion for it and have to practice your medium of choice whether its radio/TV/podcasting, etc.
I did college radio and I had smart people around me that taught me the skills to start podcasting and get work in the radio industry.
Speaking of internships, I interned at a marketing agency, which connected me to artists that I would eventually interview on my radio shows and eventually my music podcast, My Little Underground.”
Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?
“I started My Little Underground while I was on the air at Party 105.3 FM in Long Island and the now, defunct, Satori Radio in Brooklyn.
I was in need of something that belonged to me and an outlet to showcase underground artists that I loved and hopefully, others would grow to love.
Also, I love talking about music and interviewing artists so why not create a platform to do so?
My audience is simply people who love music and also love discovering music.”
So far throughout your career, what has been your proudest personal media moment?
“There are so many moments that I am proud of but I feel like there is no real answer to this question because I’m still learning media and evolving so I’m confident that there are so many things that I will accomplish and be proud of in the coming years.
However, I think being on the air at the commercial station was incredible because I got there by being myself and ignored what some tried to tell me was the right way to get into the business.
Also, interviewing Sheila B, host of the WFMU show, Sophisticated Boom Boom on My Little Underground. Sheila comes from radio like myself and we share an uncanny passion for music and I got perspective on music discovery from her because she has international music business experience. Talking with Sheila furthered my theory that there are endless music discovery methods.
I also started a wrestling podcast with my brother called The Wrestling Caucus and I love talking wrestling with him. We would talk for hours about our thoughts on wrestling offline so I might as well stick a microphone in our faces and hit record!”
What advice would you give aspiring mediapreneurs looking to enter the field?
“Don’t get stuck in your ways. Learn new forms of media and stay on top of the business.
Also, practice your craft. Don’t wait for any big media company to give you a job to start podcasting or do radio.
Before you start a podcast/web series, etc, make sure you’re really passionate about whatever topic you’re talking about and you’re properly able to comment on it. You don’t want to sound stupid.
Lastly, if you want to start a podcast, listen to podcasts. Especially if it’s about a topic you care about. Get some ideas on where to start. Don’t steal anyone’s ideas, people can smell a hack from miles away. That goes for any medium!”
Connect with Peter Arriaga on Instagram! You can also follow My Little Underground on Instagram. Be sure to catch new episodes of My Little Underground everywhere podcasts are found, click HERE to stream now.
The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!