Independent Entertainment Media Coalition

Media Mogul In The Making: Meet Cosi

This week’s featured media mogul in the making is multifaceted content creator and culture curator, Cosi. Professionally, Cosi is a creative director and media personality his resume includes being the event host of Blkflix and co-host of the podcast, Run The Tape. Learn more about Cosi’s journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“I actually realized while in university, Morgan State, that I had an affinity for writing and expression of opinions of ideas. I also believe that all forms of artistic passion involve some level of communication with the human element, whether it be verbal or non-verbal. I prefer verbal. I prefer speaking and engagement that moves the needle of listeners’ personal choices in life or the status quo within my cultural habitat.”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I studied Journalism after transitioning away from my original love, Architecture. I dabbled in Print Journalism & Magazine Layout, so I was always setting myself to transition into expressive communication in my early 20’s. I had no internships. I had no positions that supported this career path. I literally said to myself one day, and out loud in a crowd to create accountability, that I’d start a music podcast dedicated to exposing people to amazing music. I have been doing this for my closest friends and partners since I was in school, so I said, ‘I definitely can do this!’.”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“RUNTHETAPE! So, it’s a podcast dedicated to bridging the gap between amazing artists and ravenous audiences looking for new music to bring into their rotation. The radio no longer serves us in this capacity. It’s riddled with media politics, payola etiquette, and favoritism. Honestly, my goals are to bring awareness to how music has truly evolved and grown over the years and that it truly has so many subgenres that nobody could ever say, ‘Hip Hop Is Dead’. Sorry, Nas. I will admit that I’m a rap purist (dun-dun-duuuuun), but I try really hard to not come off elitist or judgmental about my audiences listening habits and blend a little of what I’m vibing to in with what they’re vibing with.”

So far throughout your career, what has been your proudest personal media moment?

“In April ’19, we had our first live show in New York. It was sold out and buzzing. The planning stages was a lot, but it was a great moment with people at different stages in their careers. We had Maino as our keynote guest; he’s in a different space. But then had Junae Brown, founder of B2P Agency, and Kim Chanel, Manager of Events @ Audiomack. They’re successful in their own right. So, we’re checking off a lot of boxes. Highlighting Black talent. Highlighting our peers. Highlighting Black women. The feedback was great and really exposed us to established brands for a lot of opportunities that we’re still sorting through in 2020.”

What advice would you give aspiring mediapreneurs looking to enter the field?

“Understand what you do, but understand what your support mechanism does. Some people fault becoming a jack of all trades because you lose the opportunity to become adept at one thing. No. You may not be adept at one, but you can become amazing in all. I conceptualize. I create. I execute. Literally, if I have an idea—I don’t need to get on board with my peers to execute an initiative that I’m passionate about. A lot of creatives have to wait (for the shoot, for the logo, for the EPK, etc.) to launch and lose momentum. Become self-sufficient and then add the pieces, so should anyone ever not be able to facilitate something for you? You got you because when you look back, can you really hold someone else accountable for your vision not panning out?”

Connect with Cosi on Instagram and Twitter to keep up with him! Be sure to follow Run The Tape on Instagram and Twitter. Click HERE to check out their latest episodes.

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Media Mogul In The Making: Meet Justice Gray

This week’s featured media mogul is none other than Justice Gray, editor-in-chief of The Demo Tape. Learn more about Justice’s creative journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“Oddly enough, journalism did not initially pique my interest. I’m sort of here by accident because I initially wanted to be a criminal defense attorney. I didn’t enjoy the political science classes though, so my advisor directed me to at least pursue an undergraduate degree in a field that would sharpen my writing. I thought journalism would be perfect for both writing and research skills. What I didn’t know was that I would fall in love with it to where it would change the trajectory of my entire career path.

I just found everything about it interesting. Whether it be the writing or audio/visual
aspect, I just loved being able to create and bring to life whatever the wildest ideas my
imagination had in mind. To this day, the concepts and ideas I get most excited about are the ones I randomly come up with. Whenever I work on projects outside of The Demo Tape, creative freedom and control is still something that I try to retain because it allows me to freely express myself.”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“After switching my major in college from political science to journalism, my first
journalism professor encouraged the entire class to begin building their portfolios instead of waiting for calls from the CNN’s and NBC’s of the world. So I went back to my dorm that morning, and while I was sitting in the study lounge, I decided to call Jordan Taylor and The Demo Tape was born on March 31st, 2015. The Demo Tape was my first creative platform, and definitely, my favorite that I’ve been able to contribute to – no bias though.”

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“It’s been a complete team effort. I’d be remiss to not mention everyone who’s played a
part in building The Demo Tape. Whether it be Jordan being here since day one,
Brandon Austin coming in and never wavering in his belief in us, or Gabrielle Manning-Jones forever going above and beyond on anything we ask her to do administratively. There’s so many more names, and I just want everybody that sees The Demo Tape to know this isn’t just me; I haven’t done this by myself. To be this good, for this long, you have to have a team.

Through the years thus far, we’ve been able to build our platform by delivering content
consistently and being able to adapt to the latest trends in terms of how to best deliver content. Whether it be interviews, videos, interactive segments, playlisting, or whatever the case may be, our team has been able to adapt and meet our target audience where they are. Right now, our audience looks like our staff; people ages 18-25, predominantly Black, who enjoy a central location to intertwine their passions in music, sports, pop culture, and a variety of other interests.

My mission is not so much tied up into clicks, or the big name interviews with the latest
celebrities. I’ve always said my mission is to inspire. When I started The Demo Tape, the list of people my age that looked like me and were doing what I was doing was slim. I want to be the role model to kids, especially from Baltimore, who are aspiring to become journalists. Impacting Baltimore in that way is immeasurable to me.”

So far throughout your career, what has been your proudest personal media moment?

“Though I’m proud of a lot of the stories I’ve had the privilege of writing and the pieces
I’ve been able to create, my proudest moments have not come from anything I’ve ever written. In fact, my proudest moments have come from what other writers of The Demo Tape have been able to do. I love it when somebody comes to us, and we’re able to give them a platform and help them elevate. I’m proud of Njera Perkins not only for what she’s been able to contribute to The Demo Tape, but for what she’s then been able to accomplish with other publications like Afro Tech and The Gumbo. It makes my day when I see Maurice Valentino traveling the world and pursuing his passions, and to get a phone call from him saying I’ve made a difference in his life.

I’m also proud of the annual back-to-school shows we’ve coordinated, where the price of
admission for attendees is school supplies donations for Baltimore City students. Through that, we’ve been able to help a number of families prepare their students for the school year.”

What advice would you give aspiring mediapreneurs looking to enter the field?

“I would give any aspiring mediapreneurs the same words of advice I heard the legendary Don Hewitt once say: “tell me a story.” I fell in love with journalism because I became enamored with the art of storytelling. At its core, I believe that is the driving force behind the best journalism. All the administrative things you will learn throughout your journey are important, and it never hurts to broaden your repertoire and pick up different skills, but the essence of all of this comes from those four words: “tell me a story.”

Connect with Justice on Instagram to keep up with him! Be sure to follow The Demo Tape on Instagram and click HERE to check out their official website.

Media Mogul In The Making: Meet Aaliyah Rainey

AD Rainey by Jay Simone — Co-host of the podcast, The Stop at Central & Halsey, Aaliyah ‘A.D’ Rainey. Photo captured by Jay Simone

This week’s featured media mogul is co-host of the podcast The Stop at Central & Halsey, Aaliyah ‘A.D’ Rainey. Learn more about A.D’s creative journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“I’ve always love media. Naturally, I think I’m a very creative person and I jump at the opportunity to be involved in cool, creative things.”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I am a graduate of Howard University and I studied TV production. When I graduated, I applied and got into many MFA programs because I thought I wanted to be the next Shonda Rimes but then l realized that getting an MFA and moving to LA was expensive so I worked a 9-5 that allowed me to have time when I wasn’t working to explore my creative sides.”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“Currently, I’m the host of two podcasts, The Stop at Central and Halsey with my good and long time sister/friend, Taya, and the other one is still in development with a current B School classmate.”

So far throughout your career, what has been your proudest personal media moment?

“I think starting and maintaining my first and former podcast 3P’s in a Pod was my proudest. It’s great to have an idea, plan it out, and make it a reality.”

What advice would you give aspiring mediapreneurs looking to enter the field?

“You are your biggest advocate. No one knows you better than you. Don’t be afraid to let your personality shine throughout your work. And don’t be afraid to be different…even if it’s scary.”

Connect with A.D Rainey on Instagram to keep up with her! Be sure to follow The Stop at Central & Halsey on Instagram and click HERE to check out the podcast’s latest episode.