This week’s featured media mogul in the making is none other than freelance hip-hop journalist and founder of digital platform, Backstage Breakdowns, Christian “Backstage Phantom” Scioneaux. Get to know Christian and his professional journey below.
You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?
“Compared to all other mediums that I’ve messed with journalism let’s you tell a story in a different way. There are so many ways to tell a story and all of it is art, but I feel that the most accessible is journalism.”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“I started off by making an underground Hip-Hop podcast about two years ago with my friend. We were about to go into our sophomore year of college and wanted to do something with music. Rapping was off the table and producing was a rocky road. Somehow we ended up on a podcast focused on interviews. I will be receiving my bachelors degree in Communications this spring and I’ve been able to use some of what I’ve learned to help build my brand.”
Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?
“For my podcast it really just came naturally, every interview would bring in new followers and listeners. However, now that I’ve started a new venture with Backstage Breakdowns, I want to create that same natural feeling. My mission is to help highlight underground artists and bring attention to the message behind the music.
The target audience for my site is pretty broad, but to narrow it down most are people of color who are in their 20’s to early 30’s. Also, the most obvious trait is that they are people interested in Hip-Hop as an art form. However, anyone can jump in and read an article, you don’t need to be an A&R or label executive to understand.”
So far throughout your career, what has been your proudest personal media moment?
“The proudest moment that I’ve had in my career was in a Target parking lot as strange as it is. I was meeting up with an artist to pick up a T-shirt. We picked Target because we were both out and that was a good halfway point. As soon as we got out of our cars he hit me with a wave of positive energy that dapped me up like we grew up together and thanked me profusely for the write up I did for him. He went on to say, ‘you’re just like Yoh from Dj Booth’. That was the biggest compliment I’ve ever gotten about my writing and for it to come from a complete stranger maid it means even more. At that point I was just a few months into writing and being compared to someone who is in the upper echelon of the field is crazy.”
What advice would you give aspiring mediapreneurs looking to enter the field?
“My advice for mediaprenuers is start and don’t stop. I’ve started a podcast that ran for about 2 years and yes it’s over but if I didn’t start I would have missed out on great mentorship and friendship opportunities. I’m now running a blog and have made some amazing connections. I’ll be the first to say it’s hard to start a new media platform but if you start you won’t want to stop. The last few weeks have been hard for me when it comes to the blog but it’s the Target parking lot moments that get me through and make me want to keep pushing. “
Stay connected with Christian Scioneaux by following him on Instagram and Twitter. To follow Backstage Breakdowns head over to Instagram. To check out the latest articles on Backstage Breakdowns, visit her official website HERE.
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