This week’s featured media mogul in the making is the founder and editor-in-chief of the independent entertainment blog ENVERT and our very own editor-in-chief, Flisadam Pointer. Get to know Flisadam and her professional journey below.
You are an adjunct teaching Digital Media at Rutgers University. What made you go into education rather than staying in the media field solely?
“Truth be told, I had no intention of pursuing a career in the field of education! I have a great deal of respect for educators. So to be responsible for molding the mind of a pupil is one I do not take lightly. During my graduate studies, I had the opportunity to conduct a case study on how social media influences digital album sales examining Solange’s A Seat At The Table rollout. My professor at the time was impressed by my research methods and after graduating invited me to come back to teach undergraduates but I declined. She reached back out again, so I decided to take the leap and I’ve been teaching every since. She’s now my program director, I guess she saw something in me that I didn’t.
I love all forms of media which is why teaching it has been so enjoyable. After graduating I choose the path of digital media as in social media storytelling by way of marketing despite majoring in journalism because there are many ways to tell a story outside of just blogging. But life is full circle, in the past year or so I have been writing a lot more. Conducting artist interviews, album reviews, video spotlights and more. Quite ironic really.”
Tell us about ENVERT. How did it start? Where did you come up with the name and where do you see it in the next year?
“ENVERT is my creative baby! Initially, ENVERT started off as a one-hour weekly radio show on Rutgers University’s WRSU student radio station to showcase my favorite tracks I found on SoundCloud that week. It quickly grew into a two-hour weekly show with on-air performance, music premieres and in-studio interviews. There was a void to showcase independent artists and I tried my best to fill it.
It really upsets me that despite being in the number 1 media market with stations like Hot 97, Power 105.1, Z100, WBLS as well as major television networks like BET & MTV that these artists weren’t getting the media coverage they deserved. Execs would rather play the same 6 tracks or videos all day. So the name came from my goal to reverse what entertainers were getting attention or inverting the coverage.
We are growing little by little every day, so in the next year I would love to being producing a lot more video content and if possible live shows.”
Of all the forms of multimedia, what do you think is the most effective channel and what is your favorite or specialty?
“It’s hard to say which form is the most effective. It all depends on your audience as well as your intended goal with your content. Podcasts work great for long-form material. Video content is good for adding context to a narrative. Text based content is great for exploring opinions. I would say of all the mediums, I feel like words are my speciality so it’s my go-to medium. I am however beginning to explore outside of that with video and audio a lot more.”
Do you have a dream interview? If so, who?
“I love interviewing! I’ve always been a very curious person so speaking directly with the creative source is one of my favorite things to do. I have a ton of dream interviews. At ENVERT we cover independent artists so my list for indie musicians would be Kay Cola, ODDISEE, E-40, Kandi Burruss, Lupe Fiasco…there are so many. As for artists signed to the Big Three I would love to interview, Xavier Omar, Jazmine Sullivan, NAO, Lauryn Hill, Mariah Carey but I have an elite team I call my honorary Aunties that I would love to interview but I would probably pass out but I could get a word out that includes Anita Baker, Patti LaBelle, Chaka Khan and Diana Ross.”
What advice would you give aspiring mediapreneurs and your students looking to enter the field?
“I have several pieces of advice I would like to offer that I pulled directly from my professional journey. First, it’s never too late to start. Even after graduating from Rutgers University with a degree in Journalism and Media Studies I decided to take another path. After hobby blogging for 6 years, I am just now fully embracing my identity as a blogger. Second, you are more than capable of turning your dreams into a reality. You do not need that “journalistic stamp of approval” from a major outlet in order to create amazing content. Research the market, network amongst those actively doing what you want to do, try your ideas out, fail then try again until you succeed. Lastly, understand that you may need to blaze your own path. The ideas you have may not be actualized in this moment, don’t let that deter you from executing on your vision. At one point executives though 106 & Park was a far fetched idea, fast forward to today it is internationally recognized as a culture reset and has influenced all other similar platforms that came after it.”
Why should someone support IEMC?
“People should support the IEMC because we are here solely to support the PEOPLE. As major media outlets continue to layoff and underpay their staff, it is important to us at the IEMC to provide the necessary resources whether financial, referrals, trainings and more to these media figures and journalists in order to help them earn a living off of their craft as a freelancer. Handing control back over to those who if they weren’t here the industry would come to a stand still. That’s why!”
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