Media Mogul In The Making: Meet Ayesha Gougouehi

Ayesh Go by Colin Pieters
Rising YouTube star, Ayesha Gougouehi photographed by Colin Pieters.

This week’s featured media mogul is the creator and host of the hit YouTube series Renewed or Revoked, Ayesha Go. Learn more about Ayesha’s creative journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“Journalism, and media as a whole, has always been a field I loved. From being part of the yearbook committee in high school to taking my mother’s Vogue magazines hostage as a child, I always loved the idea of storytelling and connecting with an audience that loved the same things you loved. At one point, I wanted to be the Black Anna Wintour. Then, I religiously began to watch shows on BET including Rap City and 106 & Park, which lead me to change career path and vow to become the female version of Big Tigger (hahaha).”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“My start in the media industry was both traditional and non-traditional. I was part of the yearbook committee in high school, which was helpful because it led me to major in Journalism in college. While I was in college, I majored in Journalism and Media Studies with a minor in Digital Communication, but didn’t get an internship until my junior year of college AT my college; this was a fumble, I should’ve started sooner and also interned at other companies to build my network. I was able to graduate with a job offer, but the role had nothing to do with writing or Journalism. Now, here I am in 2020 after years of being a working professional in various industries trying to get back to my essence; some may see this as an obstacle or a hit to morale, but I see it as an exciting opportunity to create my career on my terms!”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“My platform is interesting because it started off as one thing and has shifted to something totally different. My platform started off as a platform about fashion, specifically high fashion in the urban space. Then over time, I realized my love and passion was for Hip Hop more than fashion; I wrote an article about why I choose Hip Hop over fashion citing how Hip Hop has always been with me through the good, bad and the many growing pains.

Hip Hop does have a huge influence on fashion, and vice versa, but Hip Hop encompasses so much more; fashion, art, activism and advocacy, socioeconomic empowerment, the list goes on and on. I haven’t looked back since I made the switch and I don’t plan on it!”

So far throughout your career, what has been your proudest personal media moment?

“My proudest media moment has been creating my own YouTube channel. While creating, growing, and maintaining my YouTube channel has given me long countless nights of worry, anxiety, and stress, and much more (nothing like editing a video and returning hours later to see the video still has 12 hours of processing), it has taught me independence like no other. I’ve learned how to troubleshoot, the importance of pre-production planning, what to do in pre-production to avoid re-shooting, how to edit in post, how to shoot in one take (I call myself One Take Drake behind the scenes), and the list goes on. During points and times in my career I wished I could be a small name at a larger company thinking that would help raise awareness and visibility to my work, but doing it on my own has actually taught me more than what I thought I needed to know. I taught myself how to fish and NO ONE can take that from me.”

What advice would you give aspiring mediapreneurs looking to enter the field? 

“My advice would be two of my personal affirmations that I would love to share. 
The first is, I bend I do not break. Meaning you’re going to bend and be flexible but you keep going. You don’t break. Your content may not getting as much attention as you’d like? Ok, how can you bend? Can you add more visuals? Can you make a slideshow? Are you speaking the language of your audience?
The second is, I affect not infect. Meaning are you putting out good, quality work and affecting people (educating, entertaining, both) or are you inflecting people with your work? Are you putting out work for the sole purpose of views, likes, going viral? Are you really going viral or are you being a virus? Think about and ask yourself those two things and it’ll help put your work, your purpose, and your next steps into perspective for you.” 

Connect with Ayesha Go. on Twitter and Instagram! Be sure to catch new episodes of Renewed or Revoked on YouTube. To subscribe to Ayesha’s YouTube channel click HERE.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

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