This week’s featured media mogul is the creator and host of the hit YouTube series Renewed or Revoked, Ayesha Go. Learn more about Ayesha’s creative journey below.
“Journalism, and media as a whole, has always been a field I loved. From being part of the yearbook committee in high school to taking my mother’s Vogue magazines hostage as a child, I always loved the idea of storytelling and connecting with an audience that loved the same things you loved. At one point, I wanted to be the Black Anna Wintour. Then, I religiously began to watch shows on BET including Rap City and 106 & Park, which lead me to change career path and vow to become the female version of Big Tigger (hahaha).”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?
“My start in the media industry was both traditional and non-traditional. I was part of the yearbook committee in high school, which was helpful because it led me to major in Journalism in college. While I was in college, I majored in Journalism and Media Studies with a minor in Digital Communication, but didn’t get an internship until my junior year of college AT my college; this was a fumble, I should’ve started sooner and also interned at other companies to build my network. I was able to graduate with a job offer, but the role had nothing to do with writing or Journalism. Now, here I am in 2020 after years of being a working professional in various industries trying to get back to my essence; some may see this as an obstacle or a hit to morale, but I see it as an exciting opportunity to create my career on my terms!”
Tell us about your platform. What’s your mission/goals? Who’s your audience?
Hip Hop does have a huge influence on fashion, and vice versa, but Hip Hop encompasses so much more; fashion, art, activism and advocacy, socioeconomic empowerment, the list goes on and on. I haven’t looked back since I made the switch and I don’t plan on it!”
So far throughout your career, what has been your proudest personal media moment?
“My proudest media moment has been creating my own YouTube channel. While creating, growing, and maintaining my YouTube channel has given me long countless nights of worry, anxiety, and stress, and much more (nothing like editing a video and returning hours later to see the video still has 12 hours of processing), it has taught me independence like no other. I’ve learned how to troubleshoot, the importance of pre-production planning, what to do in pre-production to avoid re-shooting, how to edit in post, how to shoot in one take (I call myself One Take Drake behind the scenes), and the list goes on. During points and times in my career I wished I could be a small name at a larger company thinking that would help raise awareness and visibility to my work, but doing it on my own has actually taught me more than what I thought I needed to know. I taught myself how to fish and NO ONE can take that from me.”
What advice would you give aspiring mediapreneurs looking to enter the field?
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