Media Mogul In The Making: Meet Christian Scioneaux

Media mogul in the making, Christian Scioneaux. Photograph provided by Christian Scioneaux.

This week’s featured media mogul in the making is none other than freelance hip-hop journalist and founder of digital platform, Backstage Breakdowns, Christian “Backstage Phantom” Scioneaux. Get to know Christian and his professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“Compared to all other mediums that I’ve messed with journalism let’s you tell a story in a different way. There are so many ways to tell a story and all of it is art, but I feel that the most accessible is journalism.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I started off by making an underground Hip-Hop podcast about two years ago with my friend. We were about to go into our sophomore year of college and wanted to do something with music. Rapping was off the table and producing was a rocky road. Somehow we ended up on a podcast focused on interviews. I will be receiving my bachelors degree in Communications this spring and I’ve been able to use some of what I’ve learned to help build my brand.” 

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“For my podcast it really just came naturally, every interview would bring in new followers and listeners. However, now that I’ve started a new venture with Backstage Breakdowns, I want to create that same natural feeling. My mission is to help highlight underground artists and bring attention to the message behind the music.

 The target audience for my site is pretty broad, but to narrow it down most are people of color who are in their 20’s to early 30’s. Also, the most obvious trait is that they are people interested in Hip-Hop as an art form. However, anyone can jump in and read an article, you don’t need to be an A&R or label executive to understand.” 

So far throughout your career, what has been your proudest personal media moment?

“The proudest moment that I’ve had in my career was in a Target parking lot as strange as it is. I was meeting up with an artist to pick up a T-shirt. We picked Target because we were both out and that was a good halfway point. As soon as we got out of our cars he hit me with a wave of positive energy that dapped me up like we grew up together and thanked me profusely for the write up I did for him. He went on to say, ‘you’re just like Yoh from Dj Booth’. That was the biggest compliment I’ve ever gotten about my writing and for it to come from a complete stranger maid it means even more. At that point I was just a few months into writing and being compared to someone who is in the upper echelon of the field is crazy.” 

What advice would you give aspiring mediapreneurs looking to enter the field?

“My advice for mediaprenuers is start and don’t stop.  I’ve started a podcast that ran for about 2 years and yes it’s over but if I didn’t start I would have missed out on great mentorship and friendship opportunities. I’m now running a blog and have made some amazing connections. I’ll be the first to say it’s hard to start a new media platform but if you start you won’t want to stop. The last few weeks have been hard for me when it comes to the blog but it’s the Target parking lot moments that get me through and make me want to keep pushing. “

Stay connected with Christian Scioneaux by following him on Instagram and Twitter. To follow Backstage Breakdowns head over to Instagram. To check out the latest articles on Backstage Breakdowns, visit her official website HERE.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet J’na Jefferson

Media mogul in the making, J’na Jefferson. Photograph provided by J’na Jefferson.

This week’s featured media mogul in the making is none other than journalist, creative and on-air talent, J’na Jefferson! Jefferson’s work has been featured in platforms such as Billboard, BBC Music, MTV News, Playboy, The Recording Academy/GRAMMYs, Cosmopolitan, The Root, VIBE, Paper, BET, Red Bull, Okayplayer, and XXL to name a few. Get to know J’na and her professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest? 

“I’ve always been interested in reading and writing, ever since I was a little kid, those have been my “things.” I knew what I wanted to do as a journalist when I was about nine years old. I saw an on-the-street reporter doing a standup when walking with my mom through New York City, and stopped dead in my tracks and confirmed that it’s something I needed to do when I ‘grew up’. I’ve always liked reading the news and watching news programs and learning about the world around me, so I made it my mission to touch as many facets of journalism as I could.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing? 

“I made sure to take writing classes all through grade school and settled on studying journalism for my undergraduate studies. I graduated from Rider University in 2015 with my BA in journalism and digital media studies. 

I had a music blog on the side when I was in undergrad, but I took an interesting detour to get to the professional music journalist gig I have today. I was interested in becoming a television writer, and I had a comedy writing internship with College Humor right out of school. However, I wanted to get back to my journalism and music writer roots, so I applied to *everything* I could before College Humor ended. I got an internship with Vibe basically as soon as CH ended, and I’ve been grinding ever since.”

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“My platform as a journalist and media mogul in the making is based on being as authentic as possible. Journalism is all about being truthful, and being myself—as transparent, as real, as candid as I pride myself on being in my personal life—is just as important in my professional life. Sometimes the truth can be a tough pill to swallow, but life is full of hard truths…but someone has to be the one to say what others won’t. I’m never afraid to open my mouth (or my computer) to say or write what needs to be said. My goal is to keep it “a buck” at all times!

I’m not sure who my audience is because it’s virtually all over the board! I come from a very diverse upbringing from family to friends, and I think my work has garnered fans from everywhere and anywhere. I recently got praise from a ‘new fan’ from Oklahoma, and gave career advice to a writer currently living in France. I never know who I’m reaching with my work, and that’s the beauty of it.” 

So far throughout your career, what has been your proudest personal media moment?

“I think my proudest personal media moment is when I got to speak with Tarana Burke, the founder of Me Too. That conversation and subsequent feature was the catalyst for me realizing that my writing and the crux of my mission is to also to protect and amplify marginalized voices, particularly women of color. My work often focuses on the intersectionality of music and culture, and women of color/Black women ARE the culture. To be one and to use my gifts to show the world just how important we are, and how important it is to help us is one of my greatest joys as a writer.” 

What advice would you give aspiring mediapreneurs looking to enter the field? 

“My advice would be to focus on yourself, and keep pushing even if you see other people doing things you believe you need to be doing. Your timeline is your timeline, and their timeline is theirs. Just keep your nose down, do the work, and be patient.”

Stay connected with J’na Jefferson by following her on Instagram and Twitter. To commission J’na, visit her official website HERE.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet Viv Moran

Media mogul in the making, Viv Moran. Photographed by Uniq.

This week’s featured media mogul in the making is multimedia artist, activist, visual artist, and host of the Oye Mi Gente! podcast, Viv Moran. Get to know Viv and her professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest? 

“It’s funny that you ask that, a lot of what I did before somehow revolves around story telling. A lot of the portraits I painted of celebrities and the abstract ones of myself all have stories to tell. Even the make overs, something about making women look beautiful and allowing the make-up to tell their own stories. I’m also an avid reader so I really love a good story. Plus, my mom has a background in journalism, before she migrated to the US from Peru, that’s what she went to school for. I feel like that same passion for story telling was passed down to me like it’s hereditary or something.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing? 

“I’m a writer at heart! Poems, personal essays, shorty stories, you name it! When I was 19, I was able to land an internship with the upcoming online radio station named Urban Latino Radio. There use to be a magazine by the same name that started in 1994. I wanted to be the next Angie Martinez/Lisa Rivers. I was learning about hosting and organizing. I handled the online playlist and request when the DJ’s went live. I’ve worked with DJ Jinx Paul (RIP Jinxy), DJ Rob Lo, DJ Camilo, etc. It was truly inspiring for me and set things in place. I think somehow this was always going to be my destiny. I’m always able to find stories behind everything!”

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“Well, this was always something I wanted to. I did a lot of soul searching and questioned a lot about my identity. For years, I’ve always felt alone and in limbo with my identity. There’s no real representation for people who look like me, immigrants who look like me or share the same experience. I’m both Black and indigenous, and both identities hold so much power and history. I wanted to do some for them. I know there’s so many people out there who feel them and I don’t want them to continue to feel alone. My goal for this podcast is to continue to give voice to the voiceless and serve as representation for them. My audience is everyone that looks likes me, that identifies with the issues I talk about, and for everyone else that’s also BIPOC that has ever felt misrepresented by the media and their community.” 

So far throughout your career, what has been your proudest personal media moment?

“I’m proud of every single episode and every single season I continue this podcast journey. I say that because, due to my Bipolar [disorder diagnosis], I go through a lot of imposter syndrome. Which means that, I second guess myself a lot and at times I don’t feel confident in myself that I should be doing this. I only have a high school diploma, what nerve do I have to start this podcast and talk about that things I talk about? So I question myself a lot. I’m just really proud of myself and the courage I have to keep going.” 

What advice would you give aspiring mediapreneurs looking to enter the field? 

“I say, just do it like NIKE! Just make sure you stay organized and consistent. The sound doesn’t even have to perfect the first time, those things come after. You have a podcast idea?? Launch it! You have a story to tell? Just say it! Your ideas and stories matter and you never know who you’re going to inspire. The streets stay watching so you never know who is going to notice the effort you’re putting in. Believe in yourself and your gifts always!”

Stay connected with Viv Moran by following her on Instagram. Follow Oye Mi Gente!’s official Instagram page, HERE.

To hear the latest episode of Oye Mi Gente! subscribe on YouTube, Apple Podcasts, TuneIn or Google Podcasts. To purchase Viv’s work including wall art, home decor and more click here.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!