Media Mogul In The Making: Meet Sadé Sanchez

Media mogul in the making, Sadé Sanchez. Photograph provided by Sadé Sanchez.

This week’s featured media mogul in the making is content creator, creative consultant and journalist, Sadé Sanchez. The New Jersey native is makes up half of the budding podcast, The Lyrical Fix and creator of monthly open mic showcase Check It!. Get to know Sadé and her professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“My mother and sister read to me a lot when I was younger and it formed a passion for writing short stories and poems. Then one day I didn’t want to just make up stories, I wanted to tell stories. I started writing about life experiences; mainly about my siblings and friends falling in love, their break ups, my father passing, and what we went through. 

I always knew in some capacity that I wanted to be involved with music and with artists I just never knew which route to take. Until I saw the movie, Brown Sugar. The movie sparked my interest in Artist Development, but it seemed easier to take the journalism route. 

While that movie is a love story between two people, it is a love story about Hip Hop. I refer to it in my Ode To Hip Hop. While I listen to other genres, I’m Hip Hop at the core. I can write, I like journal why not just do music journalism.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I was a double major in English and Journalism during my brief stint at Rutgers University in New Brunswick. I took an elective, Music Journalism 101, and it opened my mind to ‘you know what I can actually do this’. My professor was a writer for a few magazines and blogs based out of the village in New York. He had interviews with Quest Love and a few other musicians and artists in the music business. He pushed me to interview the executive director, Daniel Gallant, at the Nuyorican Poets Cafe, a place that I hold dear to my heart. From that point, I went on to start my own blog – Audio Fixation.” 

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“Building Audio Fixation was tough. 2DopeBoyz and Pigeon and Planes, amongst a few, were blogs I lived by and I would studied. While the blog didn’t take off, I made Audio Fixation my brand. The website stands as my portfolio, my Linktree.

During winter break in 2014, I took a public speaking class to work on giving myself a voice. There I met a producer from the radio station on campus. He asked me to be a guest on one of his shows. While it was tough for me to be able to censor myself, it was amazing to just sit there and talk about music. Then a few months later I got into “The Joe Budden Podcast“ (‘I’ll Name This Podcast Later’ at the time) and it made me think back to the radio show, ‘I can do that. I may not have the money for equipment but eventually I want to do that’. Years later, The Lyrical Fix came to fruition.

My main goal has always been to highlight and build a platform for artists. From the blog and my open mic series Check It!, to The Lyrical Fix Podcast and landing a job at We Are Jersey Magazine – it’s always been about the artists. I do prefer to be behind the scenes, but the podcast allows me to use my voice and feature artists with a therapeutic bonus added. Check It! will eventually lead to Jersey’s version of B.B. King’s / Nuyorican for underground artists, to be somewhere they got their start.

I know that being a creative is not easy and my mission is simply to help. Whether it be developing artists, highlighting them, or providing a stage and a mic, I just want to help get that art out in anyway I can.

Audience? It’s a broad audience. I want to cover a lot of ground. To be precise I would say creatives and music lovers. Millennials, in regard to generation. I do wish to get more casual fans. To educate them about the business, how tough it is to be a creative, and help them support their creative friends. Also, put them on to artists they never heard of.

The podcast is where my co-host Kid Pro and I get to reach out and highlight artists from around the country so it’s cool to have my Jersey audience catch on to an artist from Detroit, Baltimore, LA and vice versa.” 

So far throughout your career, what has been your proudest personal media moment?

“My proudest personal moment happens to not be in media, per se. My proudest moment in my career so far happens to be many little moments surrounding Check It!

I’ve been able to, unexpectedly, create a family of artists. It’s bringing them together that does it for me. Being in these rooms with them while they’re creating, whether solo or together, has been a blessing. Getting exclusives is a welcomed bonus but the fact that they met and networked at my show is a blessing. I provided that platform that got them together. Check It! has become more of a home than just a platform for some. My One Man Band, Droovy, has been getting gigs from other platforms from being the highlight of Check It! and it’s a beautiful thing. That’s success to me.” 

What advice would you give aspiring mediapreneurs looking to enter the field?

“While it is a cliche, I’ll say it anyway – never give up. Consistency and perseverance are so important in this industry. No matter your path or title, this industry will gobble you up if you let it. Even the underground can be vicious. It’s about making those hard decisions, sacrificing, working hard all while knowing your worth and standing your ground. People will try to throw dirt on your name – believe me, I know – but if you’re in it to win it… then win it. “

Stay connected with Sadé Sanchez by connecting with her on Facebook, Instagram, and Twitter. For the latest episode of The Lyrical Fix podcast click HERE or to follow the podcast’s official Instagram.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet Christian Scioneaux

Media mogul in the making, Christian Scioneaux. Photograph provided by Christian Scioneaux.

This week’s featured media mogul in the making is none other than freelance hip-hop journalist and founder of digital platform, Backstage Breakdowns, Christian “Backstage Phantom” Scioneaux. Get to know Christian and his professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“Compared to all other mediums that I’ve messed with journalism let’s you tell a story in a different way. There are so many ways to tell a story and all of it is art, but I feel that the most accessible is journalism.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I started off by making an underground Hip-Hop podcast about two years ago with my friend. We were about to go into our sophomore year of college and wanted to do something with music. Rapping was off the table and producing was a rocky road. Somehow we ended up on a podcast focused on interviews. I will be receiving my bachelors degree in Communications this spring and I’ve been able to use some of what I’ve learned to help build my brand.” 

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“For my podcast it really just came naturally, every interview would bring in new followers and listeners. However, now that I’ve started a new venture with Backstage Breakdowns, I want to create that same natural feeling. My mission is to help highlight underground artists and bring attention to the message behind the music.

 The target audience for my site is pretty broad, but to narrow it down most are people of color who are in their 20’s to early 30’s. Also, the most obvious trait is that they are people interested in Hip-Hop as an art form. However, anyone can jump in and read an article, you don’t need to be an A&R or label executive to understand.” 

So far throughout your career, what has been your proudest personal media moment?

“The proudest moment that I’ve had in my career was in a Target parking lot as strange as it is. I was meeting up with an artist to pick up a T-shirt. We picked Target because we were both out and that was a good halfway point. As soon as we got out of our cars he hit me with a wave of positive energy that dapped me up like we grew up together and thanked me profusely for the write up I did for him. He went on to say, ‘you’re just like Yoh from Dj Booth’. That was the biggest compliment I’ve ever gotten about my writing and for it to come from a complete stranger maid it means even more. At that point I was just a few months into writing and being compared to someone who is in the upper echelon of the field is crazy.” 

What advice would you give aspiring mediapreneurs looking to enter the field?

“My advice for mediaprenuers is start and don’t stop.  I’ve started a podcast that ran for about 2 years and yes it’s over but if I didn’t start I would have missed out on great mentorship and friendship opportunities. I’m now running a blog and have made some amazing connections. I’ll be the first to say it’s hard to start a new media platform but if you start you won’t want to stop. The last few weeks have been hard for me when it comes to the blog but it’s the Target parking lot moments that get me through and make me want to keep pushing. “

Stay connected with Christian Scioneaux by following him on Instagram and Twitter. To follow Backstage Breakdowns head over to Instagram. To check out the latest articles on Backstage Breakdowns, visit her official website HERE.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet J’na Jefferson

Media mogul in the making, J’na Jefferson. Photograph provided by J’na Jefferson.

This week’s featured media mogul in the making is none other than journalist, creative and on-air talent, J’na Jefferson! Jefferson’s work has been featured in platforms such as Billboard, BBC Music, MTV News, Playboy, The Recording Academy/GRAMMYs, Cosmopolitan, The Root, VIBE, Paper, BET, Red Bull, Okayplayer, and XXL to name a few. Get to know J’na and her professional journey below.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest? 

“I’ve always been interested in reading and writing, ever since I was a little kid, those have been my “things.” I knew what I wanted to do as a journalist when I was about nine years old. I saw an on-the-street reporter doing a standup when walking with my mom through New York City, and stopped dead in my tracks and confirmed that it’s something I needed to do when I ‘grew up’. I’ve always liked reading the news and watching news programs and learning about the world around me, so I made it my mission to touch as many facets of journalism as I could.” 

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing? 

“I made sure to take writing classes all through grade school and settled on studying journalism for my undergraduate studies. I graduated from Rider University in 2015 with my BA in journalism and digital media studies. 

I had a music blog on the side when I was in undergrad, but I took an interesting detour to get to the professional music journalist gig I have today. I was interested in becoming a television writer, and I had a comedy writing internship with College Humor right out of school. However, I wanted to get back to my journalism and music writer roots, so I applied to *everything* I could before College Humor ended. I got an internship with Vibe basically as soon as CH ended, and I’ve been grinding ever since.”

Tell us how you built up your platform. What’s your mission/goals? Who’s your audience?

“My platform as a journalist and media mogul in the making is based on being as authentic as possible. Journalism is all about being truthful, and being myself—as transparent, as real, as candid as I pride myself on being in my personal life—is just as important in my professional life. Sometimes the truth can be a tough pill to swallow, but life is full of hard truths…but someone has to be the one to say what others won’t. I’m never afraid to open my mouth (or my computer) to say or write what needs to be said. My goal is to keep it “a buck” at all times!

I’m not sure who my audience is because it’s virtually all over the board! I come from a very diverse upbringing from family to friends, and I think my work has garnered fans from everywhere and anywhere. I recently got praise from a ‘new fan’ from Oklahoma, and gave career advice to a writer currently living in France. I never know who I’m reaching with my work, and that’s the beauty of it.” 

So far throughout your career, what has been your proudest personal media moment?

“I think my proudest personal media moment is when I got to speak with Tarana Burke, the founder of Me Too. That conversation and subsequent feature was the catalyst for me realizing that my writing and the crux of my mission is to also to protect and amplify marginalized voices, particularly women of color. My work often focuses on the intersectionality of music and culture, and women of color/Black women ARE the culture. To be one and to use my gifts to show the world just how important we are, and how important it is to help us is one of my greatest joys as a writer.” 

What advice would you give aspiring mediapreneurs looking to enter the field? 

“My advice would be to focus on yourself, and keep pushing even if you see other people doing things you believe you need to be doing. Your timeline is your timeline, and their timeline is theirs. Just keep your nose down, do the work, and be patient.”

Stay connected with J’na Jefferson by following her on Instagram and Twitter. To commission J’na, visit her official website HERE.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!