Media Mogul In The Making: Meet Tahir Register

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Tahir Register, owner of TheBLACKMedia. Image provided by Tahir Register.

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“After taking psychology classes in college my mind was expanded. This one class, in particular, should be mandatory from elementary school through college called; social psychology. This class was one of the most eye-opening experiences of my life. Studying our social habits, understanding experimentation, programming, and world views made me realize the importance of ownership in a whitewashed world. At the time my goal was to take what I learned and apply it to my photography, music, lyrics, screenwriting, acting, and image. I had no idea a few years later after I graduated that I’d start a media publication, but the seed was absolutely planted in 2010 when I took that summer course.

I always wanted an entertainment/production company, I had no idea the moniker would be this news publication. What piqued my interest in 2013 was, after meditating, which I do every day, I realized there was way too much negativity online about us, the Afrikan American people. Remembering social psychology, I said to myself, the only way to fix this is to create and OWN our image so we may control how we are seen by the masses. After much research and a month-long creating process, TheBLACKMedia was born!”
How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I got started in media at a very young age. I have been a photographer for a long time, 15 years to be exact, but before that, I was an aspiring photographer and would shoot basketball games in elementary school and write up a blurb with the photo. I would be asked to shoot events and write about it, and in high school, I was briefly apart of the school newspaper doing the same thing. As a singer-songwriter media training and education were important to the educators around me so they made sure I got a well-rounded education in journalism, investigative journalism, various forms of writing, and once it became popular, an education on social media.

I learned advertising, promotion, marketing, business, and writing whilst in college. Even though I have the experience, none of that prepared me for what was coming, maybe writing did, but nothing else. Experience in the field is the best education, hands down!”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“TheBLACKMedia is a safe space created to redefine what it means to be a person of colour in entertainment. No rumors, No gossip, No negativity, TheBLACKMedia is a news publication serving high-quality celebrity and entertainment news in a proper way. The goal is to continuously reach millions of people to inspire them to see people of colour as well rounded, full, Human beings, with limitless potential by using entertainment to reprogram our minds from the hundreds of years of monolithic programming racist inflicted upon our race and the world. Currently, our audience is mainly consisted of Black Women, with Black Men growing slowly, but surely into our support system.”

So far throughout your career, what has been your proudest personal media moment?

“My proudest media moment was when I achieved frequent engagement in 2019. Prior years I would only get engagement when I had viral moments. Moments before that would be absolutely silent! Now when I write an article or post a social media update I know for a fact, there will be engagement, and that comfort is unmatched! Prior to that my proudest moment was years ago when I achieved monthly visitors WITHOUT having to write new articles. I called it, sustainability. I still have that! Thousands of people from all over the world folk to my website, without me having to write or do anything new because of the work I put in for so many years. Of course, I update, but if I don’t for whatever reason it’s nice to know I won’t be forgotten.”

What advice would you give aspiring mediapreneurs looking to enter the field? 

“I would tell them to develop something that is NOT OUT! Even though it will be harder, money will be tight, and you may not be as popular as fast as other common websites or media platforms, in the end, originality is what wins! Do not skip business plans, business structures, and do not rush releasing or premiering anything. Take your time to develop greatness! Most importantly LEARN EVERYTHING!!! Do not rely on others, even if you have a team, which I do not, learn everything! Every aspect of your business you should know! You should never be blind, ill-informed, or lost about anything. Media is a broad-spectrum, know every aspect of it. Lights, audio, filming, marketing, promotion, advertising, logos, tag lines, scripts, writing, journalism, article writing, CSS, HTML, social media, camera lenses, and so much more! Have a working understanding of everything you are doing and you will NEVER not work, never not make money, and you’ll always be five steps ahead of people who will…I repeat…WILL TRY TO TAKE ADVANTAGE OF YOU! They tried with me, never worked! :)”

 

Connect with Tahir Register on Instagram, Twitter or Facebook! Check out TheBLACKMedia on its official website here or on social media (Instagram, Twitter, and Facebook).

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet Lavern Spruill

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Owner and editor-in-chief of LV Magazine as well as LV Magazine Kids, Lavern Spruill. Image provided by Spruill.

This week’s media mogul spotlight goes to none other than Lavern Spruill. Spruill is the owner and editor-in-chief of LV Magazine as well as LV Magazine Kids. Get to know Lavern via our exclusive interview with the mogul below!

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“I started LV Magazine as a way to highlight the amazing accomplishments and talents of others. There aren’t too many publications that focus on promoting and exposing a wide range of talents for the masses. It’s my way of helping others get their name out there and provide the type of publicity I wish I could have received when I started producing movies. As far as filmmaking, it’s always been a passion of mine. I’ve always had an interest in storytelling and filmmaking allows me to create those stories and give them life.”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing? 

“No, I learned everything I know from experience and trial and error. I’m also very fortunate enough to have an amazing team, both in my publication and production company, who work with me through the development and implication of my ideas. A lot of the members on my team are also learning as we go along. It’s a great way for those looking to get into journalism or filmmaking to get started without succumbing to student loan debt.”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“LV Magazine is a monthly digital and print publication that spotlights individuals in the creative industry to highlight their achievements, upcoming, and recent projects. Our writers cover a wide range of topics including sports, entertainment, technology, politics, charity work, fitness, and health. We don’t have a specific audience we market to though our LV Magazine Kids is primarily for youth between the ages of 6-17.”

So far throughout your career, what has been your proudest personal media moment? 

“I’m very fortunate that after three years of LV Magazine’s existence, we’ve had the opportunity to interview so many different people including major Netflix comedians, best selling writers, Supermodels, philanthropists, kickboxing champions, actors, and dancers but my proudest moment is seeing the joy every month when those who are featured in our publication take pictures and videos of their cover or articles. For many of them, it’s their first magazine feature and the joy I provide them is priceless.”

What advice would you give aspiring mediapreneurs looking to enter the field? 

“Like Nike says, ‘Just Do It’. I didn’t have formal training but I know what I love and if you’re not doing what you love, you’re wasting your time. It might sound simple but a lot of people see an obstacle but can’t see a way around the obstacle. If journalism is your passion, start a blog. There are plenty of sites that offer free Webhosting and nowadays you can get a domain for less than $10. If starting your own publication seems too much, some websites offer guest post opportunities. If filmmaking is your passion, start recording! Most cell phones have decent cameras and apps like Instagram and TicToc are great platforms to showcase your work.” 

In addition to owning LV Magazine and LV Magazine Kids, Lavern owns a film production company, Sekhmet Productions. Check out the trailer their new film The Caul below.

Connect with Lavern Spruill on Instagram. Check out LV Magazine on Instagram and LV Magazine Kids on Instagram.

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!

Media Mogul In The Making: Meet Sarah Vega

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Founder of Dique! Media Sarah Vega. Photo credit belongs to Uniq.

In the past few years, “diversity” and “inclusion” have become hot buzz words across professional industries especially media. Well this week’s media mogul, Sarah Vega, the founder of Dique! Media Network has made it her media company’s mission to elevate the platforms of proving representation matters.

Get to know Sarah via our exclusive interview with her below!

You are a multi-talented individual dipping and dapping in a bunch of other expressive fields. So, what was it about journalism or media that piqued your interest?

“Essentially, being a part of media or journalism; makes you part of the culture some way or another. That is how I always saw myself as someone contributing to the culture. Culture influences the ways of the world.”

How did you get your start in the media field? Did you study communications in college? Internships? Hobby writing?

“I like to mention the anecdote of how my mom introduced me to media via print. She always bought me magazines and somehow she found a magazine plug so I was reading all kinds of grown-ass content my 13-year-old self could handle. I fell in love with the art of the well-written word and that’s how it started. I studied journalism in college. I fell into the lifestyle of media because of my internships lmaooo.”

Tell us about your platform. What’s your mission/goals? Who’s your audience?

“Dique! Media Network was created to showcase the lifestyle, trends, and politics of the afro-Caribbean first generation point of view. This platform was created to spark trends, report news and encourage the conversation in media about our representation. Surprisingly, my audience is black women from the ages of 25-45. Because of them, I know I am gaining the attention of my intended audience which is Latinx men and women ages 25-45.”

So far throughout your career, what has been your proudest personal media moment?

“I know this can be a good moment to name drop, but my proudest media moment was believing in myself enough to trust my intuition and quit my job to pursue my brand full time: and documenting it.”

What advice would you give aspiring mediapreneurs looking to enter the field?

“Do it afraid with no type of “yes men” in your corner.”

Connect with Sarah Vega on Instagram and check out the many media platforms Dique! Media has to offer including the OYE MI GENTE! and The Plot Twist podcast!

The Independent Entertainment Media Coalition is a 501(c)(7) non-profit organization dedicated to provided financial, educational, and professional resources for freelance media figures. Help in our efforts! To make a donation, please click HERE!